Universal Music Group Founded in 1923 $7.1bn in revenue in 2018 alone 8,319 employees Headquarters in Santa Monica in California and Hilversum, Netherlands Has offices in over 60 countries Hundreds of major artists signed to them One of the big three record labels in the music industry with Sony and Warner Music as the other two BTS- Boy With Luv Bright assault on the senses Clothing matching the changing backgrounds switch from a high pitch pop to a rap Very mainstream well choreographed Billie Eilish- Bury A Friend Nightmare aspect More theme still little story Clearly has more creative freedom Very dark and bleak colours