Universal Music Group

 Universal Music Group

  • Founded in 1923
  • $7.1bn in revenue in 2018 alone
  • 8,319 employees
  • Headquarters in Santa Monica in California and Hilversum, Netherlands
  • Has offices in over 60 countries
  • Hundreds of major artists signed to them   
  • One of the big three record labels in the music industry with Sony and Warner Music as the other two


BTS- Boy With Luv

  • Bright assault on the senses
  • Clothing matching the changing backgrounds
  • switch from a high pitch pop to a rap
  • Very mainstream
  • well choreographed
Billie Eilish- Bury A Friend
  • Nightmare aspect
  • More theme still little story
  • Clearly has more creative freedom
  • Very dark and bleak colours  

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